Turn It Up
- Action
- Crime
- Drama
Trying to bootstrap his way out of Brooklyn's mean streets is Diamond, a rap musician. With his long-time pal Gage acting as his manager, he's trying to lay down a demo tape with cut-rate studio time. To pay the bills, he and Gage run drugs for "Mr. B." Inside a week, Diamond's beloved mother dies suddenly, his father appears after an absence of 12 years and wants a relationship, and his girlfriend Kia tells him she's pregnant, asking him if he's ready to be a father. Gage steals $100,000 in a multiple-felony robbery so that Diamond can record a full album, not knowing it's Mr. B's money he's taken. B wants his money, Diamond wants his music, Tia wants an answer.
Turn It Up is a 2000 crime drama following Diamond, a struggling rap musician in Brooklyn who juggles music aspirations, drug dealing, and sudden family upheaval. Released on September 6, 2000, the film stars Ja Rule as Diamond and explores how ambition, loyalty, and desperation collide when his manager steals from a dangerous crime boss. The movie captures the tension between pursuing artistic dreams and surviving street life.
When does Turn It Up come out?
Where to watch
Streaming availability in United States
United StatesNot available on any tracked streaming service in United States right now.
Available in: Austria · Canada · Germany · United Kingdom · GG · Ireland · +1 more
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In cinemas
Theatrical release in United States
Wide release in United States · Rated R
Theatrical dates from TMDB. Cinema chain links go to the official websites for showtimes and bookings — check there for the actual showtimes near you.
Rent or buy
Digital purchase & rental in United States
Where to watch Turn It Up by country
United Kingdom
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Germany
France
Spain
Italy
Canada
Australia
BrazilTop cast
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Pras MichelDenzel / Diamond
Ja RuleDavid 'Gage' Williams
Jason StathamMr. B
Vondie Curtis-HallCliff
Tamala JonesKia
John RalstonMr. White
Chris MessinaBaz
Eugene ClarkMarshall
Derwin JordanSeamus
Patrice GoodmanJane
Chang TsengMr. Chang- Harry-OMaster Mix
- Elain R. GrahamRose
Faith EvansNatalie
Melyssa FordDeborah
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Turn It Up — frequently asked
When was Turn It Up released?
Turn It Up was released on September 6, 2000.
What is Turn It Up about?
The film follows Diamond, a rap musician trying to escape Brooklyn's streets, whose life spirals when his manager steals $100,000 from a drug boss to fund his album, while Diamond simultaneously deals with his mother's death, his estranged father's return, and his girlfriend's pregnancy.
What genre is Turn It Up?
Turn It Up is an action, crime, and drama film that blends hip-hop culture with street-level crime storytelling.
Is Turn It Up available to watch?
Yes, Turn It Up has been released and is available through various streaming and rental platforms, though specific availability depends on your region and service.
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